GEO is optimizing so AI answer engines like ChatGPT and Perplexity cite your business. Here's what it is, how it differs from SEO, and where to start.
Generative Engine Optimization. It is the practice of structuring your information so that AI answer engines — ChatGPT, Perplexity, Claude, and Google's AI Overviews — surface and cite your business when someone asks a question in your category.
No, but they overlap heavily. SEO aims to rank a page in a list of links. GEO aims to have your information quoted inside an AI-generated answer. Both depend on quality content, structured data, and third-party credibility — the difference is the format the content takes.
Ask the AI engines directly. Query ChatGPT, Perplexity, and Google AI Overviews with the questions your customers ask, and check whether you appear and whether the details are correct. Referral traffic from AI assistants is also increasingly visible in analytics.
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