Divan Group is a Toronto digital marketing agency built specifically for cosmetic, dental and dermatology clinics — positioning, channel planning, marketing automation and fractional CMO advisory, delivered as one integrated growth system rather than isolated services.
Positioning — what your clinic is known for and to whom — followed by channel planning, budget allocation, measurement setup and a content plan. It is the layer that decides where effort goes. Without it, clinics run activity on several channels with no shared direction and cannot tell what is working.
Under roughly fifteen staff, an agency almost always gives more breadth per dollar — one coordinator cannot be a strong videographer, media buyer and technical SEO simultaneously. Above that, the strongest setup is usually a hybrid: an in-house coordinator handling daily response and posting, with an agency covering production, paid media and strategy. In-house genuinely wins on response speed and spontaneous content.
In aesthetics, typically seven to fifteen percent of revenue depending on growth stage. Newer or expanding clinics sit at the higher end; established practices with strong referral flow can sit lower. In Toronto most clinics land between three and eight thousand dollars per month across media, production and management.
Paid advertising can produce enquiries within the first week. Google Business Profile and local SEO typically move within four to eight weeks. Competitive site SEO takes three to six months. We usually run paid alongside SEO so there is patient flow while the slower work compounds.
CDMS is our integrated system — strategy, content and video, paid media, SEO and GEO, web and CRM — run as one plan rather than by separate suppliers. The practical difference is that a clinic using three vendors typically has three strategies that never meet, and no single view of where patients actually come from.
Divan Group — Toronto · Montreal · Dubai · Los Angeles · info@divangroup.ca