<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
                            http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

  <!-- ─── Homepage ─── -->
  <url>
    <loc>https://www.divangroup.ca/</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ─── Conversion routes (highest commercial intent) ─── -->
  <url>
    <loc>https://www.divangroup.ca/book</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/pricing</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/clinic-guide</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/contact</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ─── Solutions (productized offerings) ─── -->
  <url>
    <loc>https://www.divangroup.ca/solutions</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/cdms</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/adsrx</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/lead-resurrection</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/ai-seo-sprint</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/geo</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ─── Service pillars ─── -->
  <url>
    <loc>https://www.divangroup.ca/services</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/performance</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/digital-marketing</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/cinematography</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/brand</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/web-tech</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ─── City landing pages (Tier B1 local SEO) ─── -->
  <url>
    <loc>https://www.divangroup.ca/toronto</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/montreal</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/dubai</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/los-angeles</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ─── Work (case study hubs) ─── -->
  <url>
    <loc>https://www.divangroup.ca/work</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/work/marketing</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/work/creative</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ─── About / Team / Glossary ─── -->
  <url>
    <loc>https://www.divangroup.ca/about</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/team</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/glossary</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ─── Legal ─── -->
  <url>
    <loc>https://www.divangroup.ca/privacy</loc>
    <lastmod>2026-05-23</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/terms</loc>
    <lastmod>2026-05-23</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.divangroup.ca/accessibility</loc>
    <lastmod>2026-05-23</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
